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How to Prepare for a Successful Website Redesign

Redesigning a website is a major decision for your company. But, all company websites need a revamp at least once every two to three years to stay fresh and current with technology. When you are ready, there are a few things you can do to make this effort worth the time and money.

Here is a list of six things to remember when preparing for a website redesign:

Know What You Like

Take some time to explore your favorite sites. What do you like about them? What do you not like about them? Be sure to explore your competition's websites. Look at websites of different industries. Create a list of ten websites you like. Make note of what you like about them. At the same time, if you come across websites you do not like, make note of those as well. Knowing what you are looking for in a website redesign will make the design process easier.

Know Your Color Scheme

You may already have a color scheme going on your current website. Do you want to keep it? Do you want to freshen it up? Do you want to go with a completely new one? You need to decide this before you commit to the redesign process. If you decide to go with the current color scheme, great. If you decide to freshen it up, what do you want to change? If you decide to go completely new, what do you want in your new scheme? Be clear in your choice of colors. Know your theme and commit to it. Changing colors in midstream is not a good idea.

Inventory What You Have

Take a look at your website and inventory what you have. Whatcontent doyou want to keep? What content do you need to get rid of? Do you need to generate new content? Take a look at your website statistics. Which pages get a great deal of traffic and which do not? All of this information will give you an idea of where the bulk of the work needs to happen.

Have a Site Map Ready

Your current website has a definite layout. Is it working? Your website needs to flow logically and cleanly. A simple website layout works best. The more complex a site map gets the harder it is for visitors to find the information they want to find. Look at your current map and see if you can simplify it. If you plan on adding new content, you will need to add that to your website map as well.

Determine Your Landing Pages

Landing pages are the place where people first enter your website. In the past, the main landing page was your home page. But, that is no longer the case. You need to have a landing pad for the major keywords in your niche. You may also have landing pages for different products and services you offer. Your landing pages will lead the visitors to look at other parts of your website.

Hire Professionals

If you do nothing else to prepare for your website redesign, you need to hire a professional web design agency. You might think your second cousin can do it. However, if your second cousin is not a professional, your redesign will not give you the results you expect and deserve. A professional agency has theexpertise, knowledge, and tools to make your new design exactly what you want and need.
Use these recommendations to make your website redesign a fresh restart for your business. You will find the time, money, and effort well worth it when you have professionals at your side during the entire process.

Redesign Your Website

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